Sitting like a crown jewel in the Tuscia valley, Civita di Bagnoregio, founded about 2,500 years ago by the Etruscans, is a modern phenomenon where the entry fee to the historic centre has supplemented a great deal of the local taxes and has been such a success that it now stands as a model for Italian tourism.
850,000 visitors in 2017 and the numbers increasing every year seem to testify to the experiment. It was once given the epithet of "the dying city" by the novelist and local born Bonaventura Tecchi in order to publicise the depopulation and neglect of an archeological site in dire need of renovation. Having recently been put on the waiting list for UNESCO, and with three wells already finished consolidating the northern side which has seen the most erosion, the city has been rejuvenated by an inundation of tourists and funding. It could be suggested to rename it "the reborn city".